Everything you need to know about AI calling in India
An AI calling agent is software that answers or makes phone calls and holds a natural conversation using a large language model, instead of a human or a fixed IVR menu. It can qualify leads, send reminders, answer FAQs and transfer to a human when needed. On Convo360, you connect your own telephony account (Exotel, Plivo, Twilio or SIP) and build the call flow without code.
- AI calling agents handle both inbound support calls and outbound reminders using your own Exotel, Plivo, Twilio or SIP trunk account.
- Convo360 is BYOK for voice too — you pay your telephony and AI provider directly, with zero markup on minutes or tokens.
- Calls can run in Hindi and nine other Indian languages, plus English and Hinglish, using Sarvam, Smallest.ai, ElevenLabs or OpenAI voices.
- Outbound calling must respect TRAI's DND registry, calling hours and consent — the bot never asks for OTPs or card details.
- AI voice calls are included from the Pro plan (₹2,999/month excl. GST) after a 14-day free trial with no credit card.
What AI calling is
What is an AI calling agent?
An AI calling agent is software that makes or answers phone calls and holds a natural conversation using a large language model, without a human on the line. It can qualify leads, answer FAQs, book appointments or send reminders, then hand off to a human agent when a caller needs one. On Convo360, you build the conversation script and connect it to your own telephony number.
What is an AI phone call bot?
An AI phone call bot is the same idea as an AI calling agent, a bot that talks over a real phone call instead of a chat window. It uses speech-to-text, an LLM for the reply, and text-to-speech to talk back, all in real time. Convo360 builds this from your existing flow logic, reusing the same knowledge base as your WhatsApp bot.
Is there an IVR alternative that uses AI?
Yes. A traditional IVR forces callers through fixed "press 1 for sales" menus. An AI-based alternative understands what the caller says in plain language and responds directly, only falling back to a keypad menu (DTMF) when needed, for example to capture an account number. See our AI voice agent vs IVR comparison for the full difference.
What is AI voice call software?
AI voice call software is a platform that lets a business run inbound and outbound calls through an AI agent instead of, or alongside, human callers. In India, Convo360 connects this AI layer to your Exotel, Plivo, Twilio or SIP trunk account, so calls happen on numbers and rates you already have.
How it works and sounds
How does AI voice calling work?
A call comes in, or is dialled out, your telephony provider streams the audio to the AI, speech-to-text converts what the caller says into text, an LLM (OpenAI, Claude or Gemini) decides the reply based on your flow and knowledge base, and text-to-speech speaks it back, all within a couple of seconds.
Can AI calling sound human?
Modern text-to-speech voices from providers like Sarvam, Smallest.ai, ElevenLabs and OpenAI sound natural and conversational rather than robotic, with proper pauses and intonation. How "human" a call feels also depends on your script, short, well-written prompts sound more natural than long paragraphs read aloud.
What is voice cloning for AI calls?
Voice cloning creates a synthetic voice that matches a specific speaker, for example, a founder's or a brand voice, from just 1–2 minutes of sample audio. Convo360 supports voice cloning so your AI calling agent can speak in that cloned voice instead of a stock TTS voice, keeping the brand consistent across calls.
What's the difference between inbound and outbound AI calls?
Inbound AI calls answer calls a customer makes to you, support queries, order status, bookings. Outbound AI calls are dialled by the system to the customer, reminders, follow-ups, surveys. Convo360 supports both over Exotel, Plivo, Twilio or your own SIP trunk, using the same flow builder and voice blocks either way.
How good is the latency and call quality on AI calls?
Call quality depends on your telephony provider's network and the AI/voice provider you connect, since Convo360 is BYOK and adds no extra processing hop of its own. Choosing a telephony provider with good local coverage and a fast LLM/TTS pairing, such as Gemini Live or Sarvam, keeps responses to around a couple of seconds.
Languages and everyday use cases in India
Can AI calling work in Hindi and regional languages?
Yes. Convo360 supports voice calling in Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Odia and Punjabi, plus English, and handles Hinglish or code-mixed speech naturally. You pick the voice and language per agent, so a Mumbai retailer can run a Marathi or Hindi calling flow without extra setup.
Can AI calling be used for appointment reminders?
Yes, outbound AI calls are a common way to remind customers about appointments, confirm bookings, or offer to reschedule. This pairs naturally with the Appointments feature on the Business plan for clinics, salons and other service businesses that book slots.
Can AI calling be used for collections and EMI reminders?
An AI calling agent can remind customers about a due EMI or pending payment and answer routine questions about the amount or date. Any such calling must still follow TRAI's DND and calling-hour rules and needs the customer's consent to be contacted; the bot should never ask for OTPs, full card numbers or passwords.
Can AI calling follow up on missed calls automatically?
Yes. A missed inbound call can trigger a flow that calls the customer back, or sends a WhatsApp message acknowledging the missed call and asking how you can help. This is built by combining an inbound-call trigger with a follow-up action in Convo360's flow builder.
Does AI calling detect voicemail?
Convo360's flow builder includes a voicemail block for outbound calls, so the flow can behave differently when it reaches a voicemail box instead of a live person, for example leaving a short message or ending the call cleanly rather than talking to an answering machine.
Compliance for AI calling in India
Is AI calling legal in India?
Yes, AI-based calling is legal in India, but it must follow the same rules as any business calling, respecting TRAI's Do Not Disturb (DND) registry, permitted calling hours, and taking consent before outbound contact. The AI itself should never request OTPs, full card details or passwords on a call.
What compliance rules apply to AI calling in India?
Outbound AI calls should respect DND preferences registered with TRAI, stay within allowed calling hours, and only contact numbers that have given consent or already have a relationship with the business. Read more in our AI calling compliance guide for TRAI and DND.
Can an AI calling agent transfer a call to a human agent?
Yes. Convo360's flow builder has a transfer voice block that hands the live call over to a human agent's number when the AI can't resolve the query, the caller asks for a person, or a condition in the flow is met, the caller doesn't need to hang up and redial.
Setting up AI calling on Convo360
What telephony provider do I need for AI calling?
You need a telephony account with Exotel, Plivo, Twilio, or your own SIP trunk, Convo360 connects to whichever you already use or sign up for. Since Convo360 is BYOK, you pay that provider directly for call minutes at their rates; incoming and outgoing charges depend on the provider and plan, so check its current price list.
How long does it take to set up AI calling?
Setting up AI calling means connecting your telephony account (Exotel, Plivo, Twilio or SIP), choosing an LLM (OpenAI, Claude or Gemini Live) and a voice (Sarvam, Smallest.ai, ElevenLabs or OpenAI), then building or picking a flow in the no-code Flow Builder with gather, DTMF menu, transfer and voicemail blocks, most teams can test a call the same day during the 14-day trial.
Is there an auto dialer with AI built in?
Convo360's outbound calling can be triggered manually, via API, or from a flow, for example dialling a list of contacts for reminders or follow-ups, with the AI agent handling the actual conversation on each call rather than playing a recorded message.
What is AI call center software, and does Convo360 offer it?
AI call centre software uses AI agents to handle some or all of a call centre's inbound and outbound volume, answering routine queries and transferring complex ones to a human. Convo360 provides this as part of its voice calling feature: AI agents, DTMF menus, transfer-to-human and voicemail handling, all on your own telephony numbers.
AI calling pricing
How much does an AI calling agent cost?
On Convo360, AI voice calls are included from the Pro plan at ₹2,999/month (excluding GST), which also covers 3 workspaces and all integrations. Since Convo360 is BYOK, you separately pay your telephony provider for call minutes and your AI/voice provider for tokens, Convo360 itself adds no markup on messages, minutes or AI tokens. See pricing for full plan details.
Is there an affordable AI receptionist for small businesses in India?
Yes, an AI receptionist that answers calls, shares information and books appointments can be built on Convo360's Pro plan (₹2,999/month excl. GST), on top of a 14-day free trial with no credit card required. Read more in our AI receptionist for small business guide.
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Frequently asked questions
What is an AI calling agent?
An AI calling agent is software that makes or answers phone calls and holds a natural conversation using a large language model, without a human on the line. It can qualify leads, answer FAQs, book appointments or send reminders, then hand off to a human agent when needed.
What is an AI phone call bot?
An AI phone call bot talks over a real phone call instead of chat. It uses speech-to-text, an LLM for the reply, and text-to-speech to talk back, all in real time. Convo360 builds this from your existing flow logic, reusing the same knowledge base as your WhatsApp bot.
Is there an IVR alternative that uses AI?
Yes. A traditional IVR forces callers through fixed press-1-for-sales menus. An AI-based alternative understands what the caller says in plain language and responds directly, only falling back to a keypad menu (DTMF) when needed, such as capturing an account number.
What is AI voice call software?
AI voice call software lets a business run inbound and outbound calls through an AI agent instead of, or alongside, human callers. In India, Convo360 connects this AI layer to your Exotel, Plivo, Twilio or SIP trunk account, so calls happen on numbers and rates you already have.
How does AI voice calling work?
A call comes in, or is dialled out, your telephony provider streams the audio to the AI, speech-to-text converts speech into text, an LLM decides the reply based on your flow and knowledge base, and text-to-speech speaks it back, all within a couple of seconds.
Can AI calling sound human?
Modern text-to-speech voices from providers like Sarvam, Smallest.ai, ElevenLabs and OpenAI sound natural and conversational rather than robotic. How human a call feels also depends on your script — short, well-written prompts sound more natural than long paragraphs read aloud.
What is voice cloning for AI calls?
Voice cloning creates a synthetic voice that matches a specific speaker, such as a founder's or brand voice, from just 1–2 minutes of sample audio. Convo360 supports voice cloning so your AI calling agent can speak in that cloned voice instead of a stock TTS voice.
What's the difference between inbound and outbound AI calls?
Inbound AI calls answer calls a customer makes to you, such as support queries or bookings. Outbound AI calls are dialled by the system to the customer for reminders or follow-ups. Convo360 supports both over Exotel, Plivo, Twilio or your own SIP trunk.
How good is the latency and call quality on AI calls?
Call quality depends on your telephony provider's network and the AI/voice provider you connect, since Convo360 is BYOK and adds no extra processing hop of its own. A telephony provider with good local coverage and a fast LLM/TTS pairing keeps responses to a couple of seconds.
Can AI calling work in Hindi and regional languages?
Yes. Convo360 supports voice calling in Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Odia and Punjabi, plus English, and handles Hinglish or code-mixed speech naturally. You pick the voice and language per agent.
Can AI calling be used for appointment reminders?
Yes — outbound AI calls are a common way to remind customers about appointments, confirm bookings, or offer to reschedule. This pairs naturally with the Appointments feature on the Business plan for clinics, salons and other service businesses that book slots.
Can AI calling be used for collections and EMI reminders?
An AI calling agent can remind customers about a due EMI or pending payment and answer routine questions about the amount or date. Such calling must still follow TRAI's DND and calling-hour rules and needs consent; the bot should never ask for OTPs or card numbers.
Can AI calling follow up on missed calls automatically?
Yes. A missed inbound call can trigger a flow that calls the customer back, or sends a WhatsApp message acknowledging the missed call. This combines an inbound-call trigger with a follow-up action in Convo360's flow builder.
Does AI calling detect voicemail?
Convo360's flow builder includes a voicemail block for outbound calls, so the flow can behave differently on reaching a voicemail box instead of a live person, such as leaving a short message or ending the call cleanly.
Is AI calling legal in India?
Yes, AI-based calling is legal in India, but it must follow the same rules as any business calling — respecting TRAI's DND registry, permitted calling hours, and consent before outbound contact. The AI should never request OTPs, card details or passwords.
What compliance rules apply to AI calling in India?
Outbound AI calls should respect DND preferences registered with TRAI, stay within allowed calling hours, and only contact numbers that have given consent or already have a relationship with the business.
Can an AI calling agent transfer a call to a human agent?
Yes. Convo360's flow builder has a transfer voice block that hands the live call to a human agent's number when the AI can't resolve the query, the caller asks for a person, or a flow condition is met.
What telephony provider do I need for AI calling?
You need a telephony account with Exotel, Plivo, Twilio, or your own SIP trunk. Since Convo360 is BYOK, you pay that provider directly for call minutes at their rates; incoming and outgoing charges depend on the provider and plan, so check its current price list.
How long does it take to set up AI calling?
You connect your telephony account, choose an LLM (OpenAI, Claude or Gemini Live) and a voice (Sarvam, Smallest.ai, ElevenLabs or OpenAI), then build a flow in the no-code Flow Builder with gather, DTMF, transfer and voicemail blocks — most teams test a call the same day.
Is there an auto dialer with AI built in?
Convo360's outbound calling can be triggered manually, via API, or from a flow, such as dialling a list of contacts for reminders, with the AI agent handling the actual conversation on each call rather than playing a recorded message.
What is AI call center software, and does Convo360 offer it?
AI call centre software uses AI agents to handle inbound and outbound call volume, answering routine queries and transferring complex ones to a human. Convo360 offers this via AI agents, DTMF menus, transfer-to-human and voicemail handling on your own telephony numbers.
How much does an AI calling agent cost?
AI voice calls are included from Convo360's Pro plan at ₹2,999/month excluding GST. Since Convo360 is BYOK, you separately pay your telephony provider for minutes and your AI/voice provider for tokens — Convo360 adds no markup on messages, minutes or AI tokens.
Is there an affordable AI receptionist for small businesses in India?
Yes — an AI receptionist that answers calls, shares information and books appointments can be built on Convo360's Pro plan (₹2,999/month excl. GST), on top of a 14-day free trial with no credit card required.
Related reading
Available across India — see WhatsApp & AI calling automation by state and city.