Marathi voice bot: AI calls that sound local in Pune, Mumbai, Nashik and Nagpur

Updated 2026-09-19 · 6 min read · By the Convo360 team

Where a Marathi call converts better than English or Hindi

In Maharashtra, language is a trust signal. A buyer in Kothrud or Dombivli may read English brochures at work, but the decision to visit a site, enrol a child or keep a doctor's appointment is usually discussed at home in Marathi. A call that opens with a natural 'नमस्कार' gets a hearing that a scripted English opener often does not.

Gudi Padwa is a traditional day for new beginnings in Maharashtra, which is why builders, vehicle dealers and jewellers plan bookings around it. Ganeshotsav brings ten days of offers and society-level events. Marathi calling matters less if your buyers are corporate teams whose working language is already English. For property-specific flows, see the real-estate page.

Code-mixed Marathi, Hindi and English is the real language

Nobody in Pune says 'स्थळभेट' for a site visit. They say 'site visit', 'booking amount', 'EMI', 'batch' and 'fees' in English inside a Marathi sentence. Mumbai callers slide into Hindi mid-sentence, and Nagpur callers mix Hindi even more freely. A Marathi voice bot that insists on textbook Marathi sounds like a government notice.

• Write the script the way your best telecaller actually speaks, with English nouns left in English.
• Use the respectful 'तुम्ही' or 'आपण' throughout, never 'तू'.
• Decide how prices are spoken. 'पंच्याऐंशी लाख' and 'eighty-five lakh' are both natural, so pick one and stay consistent.
• Tell the agent in its prompt to reply in whichever language the caller switches to, and to return to Marathi only when the caller does.

Hinglish and code-mixing work on Convo360 for voice and chat, so design for switching instead of treating it as an error. The Hinglish voice agent guide covers the Hindi-English side in depth.

Choosing a voice that really supports Marathi

On Convo360 you pick the voice per agent from Sarvam, Smallest.ai, ElevenLabs or OpenAI, using your own provider account. For Marathi, check three things before you commit:

1. Marathi is listed for that exact voice on your account. Language coverage differs by provider, by voice and sometimes by account region. Sarvam is India-native (bulbul v3), so it is the natural first voice to audition.
2. It handles English words inside Marathi. Test a line such as 'तुमची site visit शनिवारी confirm आहे' and listen for awkward stress.
3. Names and places sound right. Try Hinjewadi, Ghatkopar, Deshpande and Kulkarni. A voice that mangles surnames loses the caller.

You can also clone a voice from 1 to 2 minutes of audio, for example your own Marathi-speaking counsellor, but test the clone as strictly as any stock voice.

The listening side matters equally. Run test calls with background noise and fast speech to confirm that replies like 'हो, चालेल' or 'नको, नंतर कॉल करा' are understood. The agent's brain can be OpenAI, Anthropic Claude or Google Gemini, and Gemini Live can power the call as well.

A sample Marathi greeting script with English gloss

Here is an opening for a real-estate site-visit call. Replace the bracketed parts with your own details.

Notice the pattern. The agent names itself and discloses that it is an AI in the first breath, asks permission to continue, and offers two choices instead of an open question. For festival campaigns, open with 'गुढीपाडव्याच्या हार्दिक शुभेच्छा!' or 'गणेशोत्सवाच्या हार्दिक शुभेच्छा!' before the offer. Have a native speaker read every line aloud before you go live.

TRAI, DND and calling-hours care

A Marathi voice does not change the rules. Outbound calls in India must respect TRAI's DND preferences, consent and calling hours. This is general guidance, not legal advice.

• Call people who enquired or opted in. Do not dial purchased lists.
• Keep to daytime calling hours. During Ganeshotsav, avoid aarti times and visarjan days, when nobody wants a sales call.
• Say it is an AI assistant up front, and honour 'कॉल करू नका' immediately. Convo360 contacts carry DND and opt-out handling.
• The agent never asks for OTPs, card numbers or passwords, and hands over to a person for anything it should not answer, such as loan eligibility or medical advice.

See AI calling compliance in India and the compliance docs for the full checklist.

Setting up a Marathi voice agent on Convo360

1. Create the agent. Start from a voice template in the Template Store or a blank AI agent. Set the language to Marathi, write the system prompt in Marathi with your code-mixing rules, and upload the project brochure, fee sheet or clinic FAQs to the knowledge base.
2. Pick the voice. Choose a Marathi-capable voice and listen to your greeting before anything else.
3. Connect telephony. Link Exotel, Plivo, Twilio or your own SIP trunk. An inbound call trigger answers incoming calls, and outbound calls go to your opted-in list.
4. Add voice blocks where needed. Use gather for spoken answers, a DTMF menu as a fallback, transfer to hand the call to your sales desk, and voicemail after hours.
5. Place test calls. Call your own mobile first, then ask a native Marathi speaker from outside the team to try to confuse it.
6. Read call analytics. Review how calls went in analytics and Flow Logs, then rewrite the lines where callers drop off.

AI voice calls are part of the Pro plan at ₹2,999/month excluding GST. You bring your own telephony, AI and voice keys, and Convo360 adds zero markup on minutes or tokens. Incoming and outbound call charges depend on your telephony provider and plan, and are paid to your provider. The cost per minute guide breaks down the stack, and the voice docs cover the connect steps. For other Indian languages, see the regional languages guide.

Step by step

1. Create a Marathi AI agentStart from a Template Store voice agent or a blank agent, set the language to Marathi and write the system prompt in code-mixed Marathi.
2. Choose a Marathi-capable voicePick a voice from Sarvam, Smallest.ai, ElevenLabs or OpenAI that lists Marathi on your account, and audition it with your own greeting.
3. Connect your telephonyLink Exotel, Plivo, Twilio or your own SIP trunk, and add an inbound call trigger for incoming calls.
4. Add voice blocks and handoverUse gather, DTMF menu, transfer and voicemail blocks so callers can always reach a person or leave a message.
5. Test with a native speakerCall your own mobile, then have a Marathi speaker outside your team test names, prices, Hindi switching and the opt-out line.
6. Go live and review analyticsCall only opted-in contacts within permitted hours, then use analytics and Flow Logs to fix the lines where callers drop off.

Example conversation

Frequently asked questions

Related reading

Available across India — see WhatsApp & AI calling automation by state and city.